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Sample Website Q/A Report

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Sample Website Q/A Report PDF Print E-mail
Written by razseo   

This page is currently being constructed:

 

Raz SEO Website Q/A Review
 
REVIEW IN PROGRESS
 
Preface: This sample Q/A Review is done on the RazSEO site. Some of the mistakes found were intentional, and some not.  We thought it best to provide a sample report on our own site for our sample Q/A Report.
 
Home Page:
¨      Review Pending… titles should be linkable, …
o       Because the home page of this site is a blog of all articles on the Top menu, we do not review the individual articles here, but just the overall feel of the home page. Please see the individual articles for a review of the content and presentation contained within.
o       Titles should be linkable, the title of each article should be linkable so that visitors could click on them if they just wanted to see that article on its own page.
o       There seems to be two home pages www.razseo.com, and www.razseo.com/seo, these pages are similar, but not identical.  The actual root page should, if it is to be used as an entry page, should be made more Unique, and more captivating.
 
Top Menu:
¨      Internet Marketing:
o       Symbol on fourth bullet “Ø ” is different from preceding 3 bullets.
o       The “Internet Marketing Strategy” link appears too dull on the screen. (Perhaps should be the same green as can be found in some text on the Website design page), same issue on that text and link in Internet Marketing Self Test portion of the page.
o       Internet Marketing Self Test portion of the page. The checking results portion of the test should be highlighted differently, and perhaps indented in a way that works with the highlighting, (Long arrows would be a possibility)
o       Make sure that you want to include all details listed in the complementary report. Perhaps a more scaled done version would be better for the complementary report. 
o       The “Click here for a free RazSEO Internet Marketing Report on your business.” Link just goes to the standard contact us page, This should go to a form where the potential customer can input their website, contact details, and optionally any other info that would be useful in creating the free report.
o       The “Click here to view a sample RazSEO Internet Marketing Report” appears dull (colour should be changed), and links goes to a page Under Construction (http://www.razseo.com/seo/internet-marketing/i-marketing-report-sample ).
§         Sample Internet Marketing Report. Contact-Us link is Broken!! Goes to http://contact-us, and return 404-Page-Not-Found
o       Other Comments and Suggestions:
§         Reverse order of text links so that sample report is first, free Internet marketing report is second. Change colours.
§         Think of changing the text links to buttons.
§         Need a continuation, “è more on RazSEO Internet Marketing” or something of that sort.
§         Pending…
¨      Search Engine Optimization:
o       Grammatical error missing ‘that‘ and ‘,’s in “Search Engine Optimization, however, refers to things that can be done to increase a sites ranking in organic (natural) Search results. ”.
o       Paragraph spacing issue between second and third paragraph on the page.
o       The “Contact Us for a free report on how your website could benefit from Search Engine Optimization.” Link appears to dull (dark grey), should be highlighted with a brighter colour. Link just goes to static contact us page, should have field for user to enter his website. See advantage of tailored forms.
o       monthly monitor your” should be “monthly monitoring of your
o       Make sure to double check the listed services and associated prices, some of that seems to cheap.
o       Add Google Local Business Listing Set up ($200.00)
o       Other Comments and Suggestions:
§         Page needs more life, pictures and/or animations
§         Perhaps add yahoo organic search, google organic search, bing organic search, and msn organic search to the text, so that you grab the attention of the non-googlites out there.
§         Suggested to replace “your Website Snippet” with your “websites listing in the search results” in first paragraph of page
§         Pending…
 
 
¨      Search Engine Marketing:
o       Yahoo and Bing both only appear once on the page, they should be talked about a lot more, and it should be clear that RazSEO does SEM work on Bing and Yahoo as well as Google.
o       Update “Search Engine Marketing campaigns can also be launched on Yahoo and Bing (Microsoft’s new Search Engine Brand).” with “Search Engine Marketing campaigns can, and in many cases should, also be launched on Yahoo and Bing (Microsoft’s-MSN’s new Search Engine Brand).”
o       Bad Link!
§         http://www.razseo.com/raz/raz/SEMO
o       The following link
§         Has a grammatical error “a free reports” and it just goes to static contact us page, should have field for user to enter his website and/or Business name and details. See advantage of tailored forms.
o       Search Engine Marketing Price list: need to add yahoo na d bing services and costs
§         The table is a little to dry, needs some wine or something. Perhaps pictures, or better ye, animations under the heading in the leftmost column. Could also jazz up the text and bullets a bit in the description column.
§         RazSEO Google Adwords Basic:
·         Costs are for the Adwords set-up only,” should, according to the desription, say “Costs are for the Adwords set-up and tuning only,
§         RazSEO Google Adwords Dynamic:
·         Costs are for the Adwords set-up only,” should, according to the desription, say “Costs are for the Adwords set-up and tuning only,
·         The added description in the price column does not look good.
§         RazSEO Google Adwords Deluxe
·         Add internet to “We then identify your internet target markets”
·         Add s to “has an adequate landing pages
·         Remvoe “Costs are for the Adwords set-up only,”, and just leave “”, because this package offers a number of services, it is no longer appropriate to say that costs are for Adwords set-up only.
·         The wrapped text in the price column “Varies site by site, please call for an estimate for your site.” Looks to sloppy, needs to be cleaned up.
§         RazSEO Google Adwords Complete
·         Too boring, maybe need to recap the offerings, or sell this (promoting customer action) as an additional service instead of an alternative to the deluxe package
o       Page needs more life, pictures and/or animations
¨      Website Design:
o       Colours are nice,
o       The talk about benefits of a Search Engine Optimized site is good as it distinguishes your product. Although some may say that you spend too long talking about that, and do not soon enough outline what you offer.
o       What’s included is not clear, webmail, one year free hosting, free domain registration if required.
o       In general, you need to more concisely layout what you are offering. à a few less words, and maybe more use of point form.
o       The tallow “ORDER YOURS NOW!” does not stand out enough, and is not linkable, it should be link able. A button of sorts would be even better here.
o       Additional Ad-ons, the paragraphs don’t line up properly.
o       Review pending on individual packages
o       Review Pending…
¨      Website Hosting:
o       Boring!!!, needs major improvement in content and presentation
o       Bad Link!
§         www.razseo.com/seo/contact-us/webhosting
o       Contact us link should have a form for visitor to have the option to input details (eg. Do you currently have a domain name?, …
¨      Website Q/A Review:
o       I like the bold “Our website Q/A review is about assuring the quality of your website”, but after that the page is not interesting. Need to improve the presentation of what the QA review does, and find someway to tabulate the different QA Packages and the services included in each.
o       Sample report goes to an “under Construction“ page that includes this report in its current status. Report itself has not yet been Q/A reviewed.
 
Main Menu:
            Many of these menu items are the same as on the Top Menu, while this sometime OK to make the site look fuller when first starting a site, It can be in many ways considereda waste of Page real Estate, as the site evolves, I would expect that the site master will gradually stop this duplication of menu items in favour of adding additional, quality relevant content
¨      Internet Marketing
o       This is a front page article that contains all top menu pages – see home page review for a review of this page
¨      Internet Marketing Strategies
o       Add internet to “Are your internet marketing goals short, or long, term?
o       Add ”in fact it may not even be right for the same company in a different situation, or a different company in the same situation.” To 3rd paragraph.
o       For the three scenarios mentioned, there should be a clear divide between company situation, and proposed strategy.  I not sure if tabulation is the right way to accomplish that here as you would lose storyline appeal, but, maybe text formatting and symbol insertion could accomplish the separation.  
o       == should be ==
o       Contact us link should go to contact-us page that is relevant for Internet Strategy – eg. Contact us and we will be intouch regarding potential internet marketing strategies for you business.  All we need is your name and number or email address, buut any additional info that you can provide will help us prepare some ideas for possible internet marketing startegies for your business.
¨      Search Engine Optimization-SEO
o       Same page as top menu Search Engine Optimization – please see the above top menu review
¨      Search Engine Marketing-SEM
o       Same page as top menu Search Engine Marketing – please see the above top menu review
¨      Website Design
o       Same page as top menu Website Design – please see the above top menu review
¨      Website Hosting
o       Same page as top menu Website Hosting – please see the above top menu review
¨      Website Q/A Review
o       Same page as top menu Website Q/A Review – please see the above top menu review
¨      Contact-Us
o       Very bland!
o       Needs to be more vibrant and professional linking
o       Should have contact us form, instead of requiring visitor to send an email through their mail software.
o       You”ve got the cutomer here, this page need to be impressive to make sure that you can get the potential customer to make the next step of contacting you.
o       As indicated in many page reviews, the contact page presented should be relevant to where the visitor came from when they decided to contact you.  Ie. If they clicked on a ”Contact US for Web Hosting” link, the contact form arrived at should be all about web hosting.
 
Key Concepts:
¨      Relevance
o       Not reviewed because page is under construction
o       Keyword Relevance
§         Not reviewed because page is under construction
o       Ad Relevance
§         Not reviewed because page is under construction
o       Landing Page Relevance
§         Not reviewed because page is under construction
o       The penalty for irrelevance (suggested new page)
¨      Encouraging visitor Action (suggested new page)
¨      Glossary
o       Not reviewed because page is under construction
 
Additional Comments:
-          Site should have an About Us page
-          Site should have a public sitemap, with a link to that map on the page
 

Last Updated on Wednesday, 27 March 2013 02:05