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Search Engine Marketing

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Search Engine Marketing PDF Print E-mail
Written by razseo   

 

Raz SEO Search Engine Marketing - Bring your Customers to You - Helping you "Be Found!"
 
"Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion. Usage of the term "search engine marketing" has been inconsistent." ** http://en.wikipedia.org/wiki/Search_engine_marketing
 
IN English, Search Engine Marketing would seem to refer to any marketing that is done through search engines.  But in this day and age the meaning of the phrase is continuing to evolve.  Search Engine Marketing appears to be evolving a definition that would have it apply only to the aspects of marketing on Search engines that customers actually pay for.  This would include paid inclusion, paid contextual advertising, paid placements, and paid impressions.  In general we use the term Search Engine Marketing (SEM) in the context of paid methods of advertising.  But we do, also, on occasion use the term Search Engine Marketing to refer to any form of marketing which is done on search engines.
 
Search Engine Marketing displays ads for your website in the sponsored section of the Search Engine Results pages.  Usually the first 2 or 3 entries that display in Search Engine Results pages are sponsored links (ie. Paid for). Most Search Engines also display sponsored links to the right side of organic results, or also on the bottom of the SERP page, or in the middle of other organic results. Search Engine Marketing can also display your ads on various other sites in the Search Engine Content networks.
 
Today, Google continues to be the most popular Search Engine, and thus we do recommend that Search Engine Marketing campaigns include Google Adwords. Search Engine Marketing campaigns can, and in many cases should, also be launched on Yahoo and Bing (Bing is Microsoft’s or MSN's new Search Engine Brand).
 
SEM increases your websites change of being found by existing and potential customers.  Search Engine Marketing is done by bidding on keywords that your customers are searching for.  In some cases it is necessary to optimize sites for this type of marketing.  We call this Search Engine Marketing Optimization (SEMO), and the reasons and methods of SEMO are explained in a different section. Link to SEMO
 
Site map submissions to Search Engines, and directory submissions to various web directories are other things that should be done to ensure that your website can be found on the Web.  At RAZSEO, we perform those services as part of all our SEO & SEM solutions.
 
 
 
RazSEO – Search Engine Marketing
SEM Package
Description
Cost
RazSEO Google Adwords Basic:
We will set up a Google Adwords Account for your company, and will develop one Adwords Campaign directing traffic to one Landing page.  We will research up to 300 keywords that are appropriate for the chosen landing page, and will further refine this list down to 25 or 30 keywords which we will implement into the Adwords Campaign. We will then tune the Adwords Campaign as follows:
§          Once a day for 7 days
§          Once a week for 4 weeks
§          Once a Month for 6 Months.
Costs are for the Adwords set-up and tuning only, Pay-per-click charges will be billed to you directly from Google.
$500.00
RazSEO Google Adwords Dynamic:
We will set up multiple Google Adwords campaigns for your site, these multiple campaigns will direct different types of traffic to different landing pages, We will research up to 300 keywords for each campaign, and will further refine this list down to 25 or 30 keywords which will get implemented into the respective campaigns. We will then tune the Adwords Campaigns as follows:
§          Once a day for 7 days
§          Once a week for 4 weeks
§          Once a Month for 6 Months.
Costs are for the Adwords set-up and tuning only, Pay-per-click charges will be billed to you directly from Google.
$1250.00 (includes 3 Campaigns)
+ $400 for each additional campaign.
RazSEO Google Adwords Deluxe:
Our Deluxe SEM package will first take an in-depth look at your Business, and the products and services that your business provides. We then identify your internet target markets, and come up with an SEM campaign for each of the identified target markets. We will research up to 300 keywords for each target market, and will further refine this list down to 25 or 30 keywords per target market.  We then ensure that each target market has an adequate landing page that will be relevant for the searchers, and we implement Adwords campaigns for all target markets that will land on the previously mentioned landing pages. We will then tune the Adwords Campaigns as follows:
§          Once a day for 7 days
§          Once a week for 4 weeks
§          Once a Month for 1 Year.
Pay-per-click charges will be billed to you directly from Google.
Please call for an estimate.
RazSEO Google Adwords Complete:
Our Complete SEM Package is similar to our Deluxe package, above, but we go into a more in-depth investigation of what the visitors to your site will do once they are there. We try and ensure that your entire site promotes action by the visitors, that it provides all the necessary information, and that it encourages your web visitors to take the next step.  (that next step may be an on-line purchase, it may be a phone call, or it may be a visit to your show room). We help you determine what you want your visitors next step to be, and how to encourage them to take that next step.
Please call for an estimate.
 

 

Last Updated on Wednesday, 27 March 2013 01:55