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Internet Marketing

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Internet Marketing PDF Print E-mail
Written by razseo   

 "Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, or e-Marketing, is the marketing of products or services over the Internet." **  http://en.wikipedia.org/wiki/Internet_Marketing.

Any Business can be marketed over the internet;

=>    Even if you do not have a website

=>    Even if you do not sell things on-line

=>    If you do have a website Or sell things on-line

o     Internet marketing is a must!

=>    Internet Marketing efforts CAN be locally focused

If your customers are on-line, you can, and perhaps should, have an Internet Marketing Strategy.
Internet Marketing SELF TEST:
1. Open the search engine of your choice,
2. Search for a main product or service of your business.
3. Answer these questions:

a) Does your company name show up?  If so, in what position does it appear?

b) Do your competitor’s names show up?  If so, in what position do they appear?

è IF your company does show up close to the top of the listing; Congratulations, your doing alright. (Be sure to click on the link provided, and confirm that what you see is what you want your potential customers to see).
è IF your competitors show up before your listing, you may want to look at altering your Internet Marketing Strategy to make your Business name show at a higher position.
 
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The above is a very simple test; but it does immediately give you some idea how easy, or hard, it is for your existing and potential customers to find your business. As part of our complementary Internet Marketing Report, we do much more thorough investigations that include the above test on a multitude of search engines, with a multitude of keyword variations.  In addition we check your sites Alexa ranking, conduct directory searches and also provide you with information on how your web presence compares with your competitors.  
 
 

 

Last Updated on Wednesday, 27 March 2013 01:57