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Search Engine Optimization
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Search Engine Optimization Print
Written by razseo   
Wednesday, 17 March 2010 14:53


"Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results" **
SEO increases your websites change of being found by existing and potential customers.  Search Engine Optimizations is obtained by making modifications to your site that make it easier for the Search Engines to find you.  Search Engine Optimization offers a very good ROI (Return on Investment) because there is no charge associated with people clicking on your Website's listing in the organic search results.  Search Engine Optimization is about making your site appear in the natural, organic, un-paid search results of all search engines.
It is important to differentiate the terms Search Engine Optimization and Search Engine Marketing.  The terms have evolved such that Search Engine Marketing generally refers to paid inclusion where a customer is paying for their ads to show.  Search Engine Optimization, however, refers to things that can be done to increase a sites ranking in organic (natural) Search results.
Search Engine Optimization (SEO) does not involve pay per click, or pay per impression, payments as would be found with SEM.  SEO involves making changes to your site so that the robotics spiders that Search Engines send through the web are more likely to take note of your site, and register it with their masters such that those using the particular search engine are likely to see your website when they perform their searches.
Site map submissions to Search Engines, and directory submissions to various web directories are other things that should be done to ensure that your website can be found on the Web.  At RAZSEO, we perform those services as part of our SEO solutions.

Contact Us for a free report on how your website could benefit from Search Engine Optimization.


RazSEO Search Engine Optimization Services
SEO Service
RazSEO SEO Review:
We do a complete SEO review of your site.
RazSEO Search Engine Optimization – The Full Package:
This is our full optimization package. We meet with you and discuss your long and short term marketing goals, and how internet marketing can fit into your overall marketing strategies.  We then catalog the products and services provided by your business, and research potential keywords with which to market your site. We then do a full SEO Review of your site and produce a document outlining recommended changes. We meet with you again to discuss these proposed changes, and once we have your approval we implement the said changes. We then submit your revised site to all major Search Engines, and we commence monthly monitoring of your sites ranking in SERPs (Search Engine Results Pages) for implemented keywords.
(this includes the $50/Page fee for an SEO Review)
RazSEO SEO Content:
Our SEO content service will ensure that each of your web pages has enough text content for the Search Engines to associate it with the keywords that are relevant for the page.
RazSEO SEO Directory Submissions:
Our SEO Directory service will identify the appropriate Business and Regional directories to submit your site to.  We will submit your site to up to 100 free directories, and will recommend which paid directories may be appropriate for submission.  Paid submission are generally made directly by the client, but RazSEO can do these paid submissions on your behalf with your written authorization.
RazSEO Search Engine Submissions
Our Search Engine Submission service will submit a sitemap of your website to all of the major search engines.  We will create sitemaps in the acceptable formats and submit those site maps to all Major Search Engines (Google, Yahoo, and Bing)
RazSEO Page Title Optimization
Our Page Title Optimization service will go through all of the page titles on your site, and optimize them for keyword relevance, and snippet creation.
RazSEO Landing Page Review
Our Landing Page Review service will review the landing pages of your site, and ensure that they are appropriate for the searches that will land there.  We look at keyword content, user relevance, style, calls for action, etc.
$100.00/landing page
RazSEO Snippet Review
Our snippet review service will search for your website on 20 different search engines, and capture the snippets that are displayed in the SERPs.  We then review all of these snippets and recommend any website changes for snippets that could be improved.
RazSEO Keyword identification
Our Keyword identification service will identify high traffic, relevant, keywords for your business in your geographic target areas.
RazSEO Keyword readiness
Our keyword readiness service will update the pages on your website to ensure that they are optimized for the identified keywords.

Contact Us for a free report on how your business could benefit from Search Engine Optimization
Last Updated on Thursday, 13 February 2014 23:48